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Internet television is a type of over-the-top content.
"Over-the-top" (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator (such as a cable television provider) in the control or distribution of the content.
A display device, which could be: IPTV delivers television content using signals based on the Internet protocol (IP), through the open, unmanaged Internet with the "last-mile" telecom company acting only as the Internet service provider (ISP).
As described above, "Internet television" is "over-the-top technology" (OTT).
A few years later television networks and other independent services began creating sites where shows and programs could be streamed online.
ITunes began offering select television programs and series in 2005, available for download after direct payment.
While a web browser has access to any website, some consumers find it inconvenient to control and interact with content with a mouse and keyboard, inconvenient to connect a computer to their television, or confusing.
Manufacturers of Smart TVs, boxes, sticks, and players must decide which providers to support, typically based either on popularity, common corporate ownership, or receiving payment from the provider.
Access to Internet television has evolved from computer and television access, to also include mobile devices such as smartphones and tablet computers.
Apps for mobile devices started to become available via app stores in 2008.
These mobile apps allow users to view Internet television on mobile devices that support the apps.